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Mobile marketing - is marketing communications with mobile phones involved.

Long ago mobile phones weighed several pounds and you could talk on it about half an hour only after many hours of battery charging. The first "Merry Christmas!"SMS was sent in 1994. In time mobile phone has turned from a means of voice communication to a tool of communicating between people and the information environment. Today even washing machines can send information to a phone. Phones communicate with computers, make photos, convey news reports, connect to the Internet, receive or send e-mails, the stroke-code transferred to a phone can be used as a means of identification. So telecommunication has many opportunities, and these opportunities are also opened for marketing and PR.

Everyone now has mobile phone.

Every day this statement is becoming more and more true: by the end of 2005 there were more than a hundred million phones registered in Russia.

HEADLINER studies all these modern trends and knows better how cell phones can help you communicate with your consumer. This is what we call mobile marketing.
You can organize competitions by placing announcements on packaging or web-sites, carry out surveys of your audience’s preferences by using SMS. Moreover, your buyers can become your advertising agents, sending your brand pictures and melodies to their friends.
Here we come to convergence of communication channels. When the phone becomes an important link in your strategy.
 
HEADLINER offers different possibilities of applying mobile communications for solving your marketing problems.
• On-pack promotion;
• Advergaming and brand games for mobile phones;
• Sales and trade promotion: mobile coupons, money back campaigns;
• Loyalty programs;
• Mobile direct marketing;
• Mobile audience research;
• Mobile interactive for event marketing.