Product Placement
To put advertisement inside a film scenario can inspire TV-audience to purchasing. It is technology of product placement.
The project that our agency works with - a soap-opera of studio “Amedia” ”NE rodis’ krasivoy” (”Ugly Betty”)
The channel: STS
Time: 20:00
About the movie:
It is history of the girl named Katya. She works as a secretary in company ZIMALETTO. She is smart and very kind, but not very pretty. However she is dreaming of love and happiness. The world is cruel to her. Day after day she listens to impudent sneers and becomes a victim of malicious draws. Eventually she gets used to the idea that she will always be lonely and that the personal happiness is not for her. She directs all her energy into work.
Katya restrains to malevolence of colleagues, but she does not guess about its reasons. The matter is that her occurrence contradicts with the plans of the bride of the ZIMALETTO president Andrey and her arrogant brother. Alexander conducts his own game, he wants to become the head of the company. Katya's competence and skilful actions break plans of secret enemies and her position in the firm is getting stronger.
Will she find her love? How far will she go on career ladder? Will Disgusting Duckling turn to beautiful Swan? Spectators will know it soon.
Concerning to place your product in the movie address to HEADLNER.














